About the Work
CARES for COVID-19 (Community Healthcare Workers Accessing Resources for Equity in Syracuse) was an initiative from the Central New York Regional Healthcare Equity Task Force, created to promote equitable access to vaccines and address health disparities in Syracuse’s hardest-hit communities.
Before launch, CARES needed a visual identity that aligned with its mission. After learning about the program’s goals and community-driven approach, we explored how its values could be expressed visually.
The final system established a cohesive visual language that supported the program across a wide range of applications, from print handouts, flyers, pamphlets, and signage to social media campaigns, helping CARES reach communities clearly and consistently.
The team gravitated toward the idea of a “helping hand”—a symbol of support and care. We paired this with bold, confident colors to reflect the program’s energy and impact. Drawing inspiration from Syracuse University’s iconic orange, the final "orange-in-hand" logo expresses CARES’ locxal pride and commitment to community.
moodboard exploration of proposed visual language
