About the Work
CARES for COVID-19 (Community Healthcare Workers Accessing Resources for Equity in Syracuse) is an initiative focused on expanding vaccine access and addressing health disparities in underserved communities.
I developed the visual identity for the program, translating its mission and community-driven approach into a clear, accessible brand system.
The final identity established a cohesive visual language applied across print and digital materials, including flyers, signage, and social media, enabling CARES to communicate consistently and effectively across communities
The team gravitated toward the idea of a “helping hand”—a symbol of support and care. We paired this with bold, confident colors to reflect the program’s energy and impact. Drawing inspiration from Syracuse University’s iconic orange, the final "orange-in-hand" logo expresses CARES’ local pride and commitment to community.
