I developed and implemented the visual identity for a COVID vaccine education campaign sponsored by the New York Healthcare Education Project. The goal of the campaign was to motivate target audience groups to get their COVID-19 vaccine and booster shots.
My job was to translate the campaign brief into a visual identity that would further its mission of getting New Yorkers vaccinated. The result was a set of design guidelines that took into account the attitudes, needs, and online behaviors of HEP's unique audience groups.
Content included serialized social media posts and various print materials that answered common questions, addressed vaccine-related concerns, and provided useful information that was otherwise harder to access.