About the Work
Civic Spirit is an organization whose mission is to enhance civic education and a sense of belonging in faith-based schools. Ahead of launching their new program, We the Educators, they brought me on as part of a small team to develop a strategy around marketing the pilot program.
Alongside a messaging and marketing strategist, I was tasked with developing a visual identity that would boost engagement and drive signups.
Program Logo
A central theme in our messaging was positioning the program as a “gift” to educators—an opportunity for them to become students again. This message resonated strongly during the early “new normal” era, as teachers navigated unprecedented demands and shifting expectations around remote learning.
The logo reflects this tone of renewal and support. Rounded typography conveys warmth and approachability, while a reimagined torch—adapted from the original Civic Spirit logo—anchors the mark in the parent brand. The torch also nods to the idea of “passing the torch” of civic education to future generations.
Program Design
We the Educators was a three-week symposium featuring interactive seminars and practical workshops led by experts from diverse educational backgrounds. The program helped teachers develop tools and strategies to foster:
Democratic fluency
Civic skills
Civic belonging
Each focus area was represented by a custom icon, used consistently across print and digital materials to signal event themes and unify the visual system.
