Client & Role
Civic Spirit is a nonprofit dedicated to strengthening civic education and belonging in faith-based schools. In advance of launching their pilot program, We the Educators, I joined a small team to shape the marketing strategy. Partnering with a messaging and marketing strategist, I led the development of a visual identity designed to drive engagement and increase program signups.
About the program
We the Educators was a three-week symposium combining interactive seminars and hands-on workshops led by educators from diverse backgrounds. The program equipped teachers with practical tools to build democratic fluency, civic skills, and a stronger sense of civic belonging within their classrooms.
Event identity: Program Logo
A central theme in our messaging was positioning the program as a “gift” to educators—an opportunity for them to become students again. This message resonated strongly during the early “new normal” era, as teachers navigated unprecedented demands and shifting expectations around remote learning.
The logo reflects this tone of renewal and support. Rounded typography conveys warmth and approachability, while a reimagined torch — adapted from the original Civic Spirit logo— anchors the mark in the parent brand. The torch also nods to the idea of “passing the torch” of civic education to future generations.
Each of the three focus areas - Democratic fluency, Civic skills, and Civic belonging - was represented by its own icon. They were used consistently across print and digital materials to signal event themes and unify the visual system.
