About the Work
UpStart Lab is an organization that supports Jewish leaders by offering entrepreneurial tools and networking opportunities. I partnered with a digital engagement expert and storyteller to develop concepts for a fundraising campaign. UpStart Lab would implement the campaign during the last two months of 2020 as a final push for end-of-year fundraising.
Based off of the theme ‘UP’lifting bold new leaders, the designs centered around a select few of the changemakers and shined a spotlight on the projects that UpStart made possible. In keeping with UpStart’s existing brand identity, the creative collateral incorporated high contrast light elements, and also worked as a nod to their slogan, “bring bold Jewish ideas to light.”
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/e8bd3651-a116-49ac-b2f7-b7c5cead15fc_rw_1200.gif?h=56516367dc71a128236d9cbd36dd63dd)
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/f38b2b44-82bb-415b-883f-117860c9f94a_rw_1200.gif?h=fa58acf89313806b46132d72ad83fac9)
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/a41f24da-21f5-4ac4-887c-fed650299ae9_rw_1920.png?h=ee0b9f30067bea90f0b9b1e865957ee8)
carousel slides for Facebook fundraising ad
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/c5bcd29e-9ed6-46ee-8043-d410715c2c3a_rw_600.gif?h=ccd53c1581f9e7495cfe1147007cd6bc)
The visual content was applied to all the campaign's outreach methods: paid ads, blog post graphics, social feed images, email newsletters, and ads in online publications.
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/a5f42d50-cc26-4a93-a69a-d99b8d59d352_rw_1920.png?h=db3b011ca6dd67873cba2b3c9e9685d7)
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/f3167e07-fa98-487a-85e1-2c7425931ae5_rw_1200.png?h=fbddaedd6bb0911028f2cef201546265)
![](https://cdn.myportfolio.com/15936c569a47086892d2bd6a9d0e7fce/1333671a-dbed-4c75-8b69-5608dd1f4942_rw_1920.png?h=6d209664789ba535ecb8476aa556e46c)