ABOUT THE WORK
UpStart Lab is an organization that supports Jewish leaders by offering entrepreneurial tools and networking opportunities. I partnered with a digital engagement expert and storyteller to develop concepts for an online fundraising campaign. UpStart Lab would implement the campaign during the last two months of 2020 as a final push for end-of-year fundraising.
Based off of the theme ‘UP’lifting bold new leaders, the designs centered around a select few of the change makers and shined a spotlight on the projects that UpStart made possible.
In keeping with UpStart’s existing brand identity, the creative collateral incorporated high contrast light elements, and also worked as a nod to their slogan, “bring bold Jewish ideas to light.”
The visual content was used in all areas of the campaign—paid social media ads, blog post graphics, social media feed images, email newsletter graphics, and ads in online publications.