About the Work
UpStart Lab is an organization that supports Jewish leaders by offering entrepreneurial tools and networking opportunities. I partnered with a digital engagement expert and storyteller to develop concepts for a fundraising campaign. UpStart Lab would implement the campaign during the last two months of 2020 as a final push for end-of-year fundraising.
Based off of the theme ‘UP’lifting bold new leaders, the designs centered around a select few of the changemakers and shined a spotlight on the projects that UpStart made possible. In keeping with UpStart’s existing brand identity, the creative collateral incorporated high contrast light elements, and also worked as a nod to their slogan, “bring bold Jewish ideas to light.”

carousel slides for Facebook fundraising ad

The visual content was applied to all the campaign's outreach methods: paid ads, blog post graphics, social feed images, email newsletters, and ads in online publications.

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