Client & Role
Civic Spirit is a nonprofit dedicated to strengthening civic education and belonging in faith-based schools. In advance of launching their pilot program, We the Educators, I joined a team to shape the marketing strategy. I led the development of a visual identity designed to drive engagement and increase program signups.
Strategy
A central theme in our messaging was to position the program as a gift to educators - an opportunity for them to become students again. This message resonated strongly during the early “new normal” era, as teachers navigated unprecedented demands and shifting expectations around remote learning.
The logo reflects a tone of renewal and support. Rounded typography conveys warmth and approachability, while a reimagined torch - adapted from the original Civic Spirit logo - anchors the mark in the parent brand. The torch also nods to the idea of “passing the torch” of civic education to future generations.
Each of the three focus areas are represented by icons, used consistently across print and digital materials to signal event themes.
